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Google Seals the Deal With ITA
Media outlets around the world are abuzz with the news of Google's ITA Software acquisition. On the July 1 announcement call, Google's Eric Schmidt and Marissa Mayer were understandably vague about what changes would be made to the Google search experience as a result of the acquisition. They did express, however, that the degree of sophistication they seek to build into search requires a deep level of integration—more than what just a software license could provide. They stated that metasearch as we know it today is not where they are planning to go with the integration. In other words, do not expect another Kayak look-alike—they claim to be building something that the industry has never seen before. ...more
Analysts’ Views: How Will Google Shake Up Online Travel? - Wall Street Journal
Google on Thursday announced that it is moving into the travel industry, buying a flight-information company called ITA Software for $700 million. But what does the entry of the Internet giant mean for companies already in the market, like Expedia, Priceline and even Microsoft’s Bing Travel? ...more
Google UK Releases Travel Search Whitepaper
Summer 2010 Whitepaper: 'A Paper Of Two Halves' ...more
Google and ITA Software Sign Acquisition Agreement
ITA Software, Inc., a flight information software company, and Google Inc. (NASDAQ: GOOG) announced that they have signed a definitive agreement for Google to acquire ITA for $700 million in cash, subject to adjustments. ...more
ITA Becomes Hot Ticket - Wall Street Journal
Eager to snap up a company that makes some much-used travel-search technology - and keep it out of Google Inc.'s hands—several potential buyers are circling ITA Software Inc., according to people familiar with the matter. ...more
Social Media Failure: Examples from the Travel Industry - Econsultancy
The travel industry using social media as a marketing channel makes complete sense and for the most part, travel organisations can be commended on their social media activity. ...more
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